60 Day Challenge

The 60-Day Challenge serves as Life Time’s on-ramp to personal transformation, blending goal-driven structure with the power of community. Designed to meet participants wherever they are in their fitness journey, the brand emphasizes momentum, encouragement, and possibility.

This quarterly initiative demands a dynamic branding system—one that can be refreshed each cycle while maintaining a cohesive core. The work centered on creating adaptable marketing assets that reignite excitement, drive participation, and sustain engagement across touchpoints.

My Role: Design | Creative Director: Rachel Roddy | Copy Writer: Lindsey Frey Palmquist | Created at Life Time