Target Mother’s Day Collection

This Mother’s Day collection was designed to elevate everyday products into meaningful, ready-to-gift moments. The goal was to create items that felt personal and sentimental while still delivering strong shelf impact within Target’s seasonal gifting environment.

Across the assortment, I focused on emotional storytelling, approachable price points, and thoughtful interactive details. Elements like writable packaging and tactile paper finishes that invite connection between giver and recipient. Each product was designed to feel intentional and keepsake-worthy, while maintaining clear hierarchy and bold color blocking to stand out in a high-traffic retail setting.

The result is a cohesive collection that balances commercial viability with heartfelt storytelling — transforming simple gifts into shared experiences.

My Role: Research, concept, design, spec production file, writing| Created in collaboration with Target | Agency: June Co.